
AIG Advisor Group offers a comprehensive range of financial solutions to help advisors grow their practices and better serve their clients. Their financial solutions are designed to meet the unique needs of advisors and their clients.
With a focus on growth and profitability, AIG Advisor Group provides advisors with access to a wide range of financial products and services. This includes insurance, investments, retirement planning, and more. Their goal is to help advisors build a successful and sustainable business.
By leveraging the expertise and resources of AIG Advisor Group, advisors can achieve better results for their clients and their own practices. This includes improved financial outcomes, increased client satisfaction, and a stronger market presence.
Acquisition Details
Lightyear Capital has agreed to purchase AIG Advisor Group from American International Group, Inc. for investment funds affiliated with Lightyear Capital LLC and PSP Investments.
The transaction is expected to close in the second quarter of 2016, subject to regulatory approvals. Further terms of the deal were not disclosed.
AIG Advisor Group is comprised of four underlying broker/dealers: FSC Securities Corporation, Royal Alliance Associates, SagePoint Financial, and Woodbury Financial Services.
Lightyear Capital has raised over $2.5 billion of capital and makes primarily control investments in North America-based, middle-market financial services companies.
Impact and Outcome
Through proactive media relations initiatives, KCD PR was able to secure a significant number of feature stories and articles on behalf of AIG Advisor Group.
A total of 38 placements were secured, resulting in 16,744,486 gross impressions. This is a testament to the effectiveness of KCD PR's efforts in promoting AIG Advisor Group's message to external audiences.
In addition to securing feature stories, KCD PR also developed and executed 13 company announcements, highlighting the firm's strategic initiatives, events, awards, and recognitions, and recruiting wins.
Advisor Group Recovering
Advisor Group's revenue has increased by 13% year-over-year, reaching $1.2 billion in 2022.
This growth is largely due to their acquisition of Arbor Pointe Advisors, which added $1.1 billion in assets under management.
Their asset management business has seen significant expansion, with a 25% increase in assets under management in the past year.
As a result, Advisor Group has been able to increase its distribution network, adding over 100 new financial advisors in 2022.
This expansion has helped Advisor Group to strengthen its position in the financial services industry.
Results
Through proactive media relations initiatives, KCD PR achieved impressive results in the first two quarters of their partnership with AIG Advisor Group. A total of 38 feature stories and articles were secured, reaching an astonishing 16,744,486 gross impressions.
The team successfully placed firm representatives in 21 of these stories, providing valuable opportunities for the firm to showcase its expertise and build thought leadership. Industry publications featured the firm in 29 stories, while national business publications featured them in 7.
Local publications also took notice, with 2 stories showcasing the firm's presence in local markets. The tone of these stories was overwhelmingly positive, with 36 stories having a positive tone and 2 having a neutral tone. Notably, there were no negative stories.
KCD PR also developed and executed 13 company announcements, highlighting the firm's strategic initiatives, events, awards, and recognitions, and recruiting wins. Each of these announcements provided a chance to promote the firm's overall messaging to external audiences.
Solution Overview
AIG Advisor Group worked with KCD PR to develop a formal timeline for strategic company announcements, which helped them stay organized and focused.
This timeline ensured that all key messages and announcements were communicated effectively to the right audiences at the right time.
KCD PR also established company messaging and key spokespeople, which helped AIG Advisor Group build a strong and consistent brand voice.
By having clear messaging and key spokespeople, AIG Advisor Group was able to communicate their value and expertise to their target audiences more effectively.
KCD PR built a platform of relevant topics to discuss with media and centers of influence, which helped AIG Advisor Group stay top of mind with their key stakeholders.
This platform was tailored to AIG Advisor Group's specific needs and goals, ensuring that they were discussing the right topics with the right people.
Frequently Asked Questions
Who is Advisor Group owned by?
Advisor Group is owned by Reverence Capital Partners, a private investment firm that acquired the company in 2019 for $2.3 billion. The company was previously owned by Lightyear Capital, LLC and PSP Investments, and was rebranded as Osaic in 2023.
What does an Advisor Group do?
Advisor Group is a network of independent financial advisors serving over 11,000 advisors and managing $450 billion in client assets. They provide a platform for advisors to grow their businesses and deliver financial solutions to their clients.
Sources
- https://www.planadviser.com/lightyear-capital-acquires-aig-advisor-group/
- https://kcdpr.com/case/aig-advisor-group-case-study/
- https://www.forbes.com/sites/halahtouryalai/2011/07/22/once-left-for-dead-aigs-advisor-group-is-recovering/
- https://contactout.com/company/advisor-group-6016980
- https://www.financial-planning.com/news/lightyear-capital-and-psp-investments-to-buy-aig-advisor-group
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