
Abrdn's Chief Investment Officer (CIO) has shared insights into the company's investment approach, highlighting its focus on long-term growth.
Abrdn's investment approach is centered around a fundamental research-driven process, which involves analyzing a company's financials, management team, and industry trends.
The CIO emphasized the importance of being patient and disciplined in their investment decisions, avoiding short-term market fluctuations.
Abrdn's investment team uses a combination of quantitative and qualitative analysis to identify high-growth opportunities, often focusing on companies with strong financials and competitive advantages.
The CIO mentioned that Abrdn has received positive press coverage in recent times, with several media outlets highlighting the company's innovative investment strategies.
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CIO Slams Press' Jabs
Abrdn's CIO Peter Branner has spoken out against the press's jabs at the company's rebranded name. Abrdn rebranded from 'Standard Life Aberdeen' to 'Abrdn' in 2021, and has faced many jokes about the name change since then.
The firm's new name is pronounced "Aberdeen", as if the vowels remained included. Abrdn's CEO described the new brand name as "modern", "dynamic", and "engaging" at the time of the rebranding.
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Branner called the media jibes about the name "childish", saying they were a form of "corporate bullying." He added that people wouldn't treat individuals in this way, but that the press seemed to have different standards for companies.
The press has made consistent ridicule and jokes about Abrdn's name since the rebranding in April 2021. Abrdn has faced frequent mocking comments in the media, with Branner calling out the press for its frequency.
A spokesperson for Abrdn said the firm appreciated that "it is for the media to make their own assessments about the companies they wish to write about."
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Investment Focus
At Abrdn, investment focus is centered around helping individuals achieve their long-term financial goals.
The company offers a range of investment options, including a global equity fund that invests in companies across various markets.
Abrdn's investment approach is built on a foundation of research and analysis, with a focus on identifying opportunities that can help clients grow their wealth over time.
Fundamental Data

Abrdn plc's financial performance is a crucial aspect to consider when evaluating the company's investment potential. The company's revenue has been steadily decreasing over the past two years, from £1,538 million in 2022 to £1,474 million in 2023.
The company's profit before tax has also been a concern, with a loss of £6 million in 2023 compared to a loss of £612 million in 2022. This suggests that the company is still struggling to generate profits.
Despite this, the company's adjusted earnings per share (EPS) have been increasing, from 10.50p in 2022 to 14.10p in 2023. This indicates that the company's EPS growth rate is 34% higher than the previous year.
The company's price-to-earnings (P/E) ratio has also decreased, from 18.00 in 2022 to 12.70 in 2023. This suggests that the company's stock is becoming relatively cheaper compared to its earnings.
Here's a summary of Abrdn plc's fundamental data for the past two years:
Overall, Abrdn plc's financial performance is a mixed bag, with some positive trends and others that are cause for concern.
Diversification

Diversification is a key strength of Abrdn under Bird's leadership. The group is split into three different businesses: investments, adviser business, and interactive investor.
Abrdn's diversification helped offset difficulties in its asset management business, which saw adjusted profit fall 5% last year to £249m. This suggests that diversification can be a strategic move to mitigate risks.
The acquisition of interactive investor in 2022 for £1.5bn was a significant spending splurge under Bird's watch. This move has contributed to the group's diversification and increased profitability.
Abrdn's success hinges on its unique brand of emerging market funds coming back in fashion. If this happens, it could be a game-changer for the company.
Frequently Asked Questions
What has happened to abrdn?
Abrdn has experienced significant challenges, with its stock price plummeting over 70% since 2015 and a 29% crash in August last year. The company has been receiving negative media attention, making it a concerning time for investors and stakeholders.
Is Standard Life now called abrdn?
No, Standard Life is now called abrdn, following a name change in July 2021. The company's name was updated to reflect a new brand identity.
What is abrdn known for?
abrdn is a global investment company that helps clients plan, save, and invest for the future. It's known for providing expert guidance and solutions to achieve long-term financial goals.
Sources
- https://www.hl.co.uk/shares/shares-search-results/a/abrdn-plc-ordinary-13-616
- https://www.cnbc.com/2024/04/09/corporate-bullying-abrdn-cio-slams-jabs-at-companys-rebranded-name.html
- https://www.bbc.com/news/business-68769562
- https://fundselectorasia.com/exclusive-abrdn-plans-asia-fund-launch-in-income-push/
- https://en.wikipedia.org/wiki/Abrdn
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